July 14, 2015
Logo redesign for Hometown Motorsports, a regional multi-faceted motorsports superstore which sells numerous national and global brands. Final logo design is shown along with additional concepts. It was difficult to use imagery in the logo design, without excluding certain types of motorsports equipment. In the end, it was best to use a mostly typographic solution.
Ads designed for Hometown Motorsports maintaining a cohesive look with the logo. It was important to incorporate a winter landscape into these ads, to remind customers that Hometown Motorsports offers products for winter fun. Designed while working at Clayman & Associates in Marietta, Ohio.