March 09, 2018
WG Chase (aka Wild Goose Chase) is a consulting company in Buffalo, New York that works with startups, small businesses, attorneys, accountants, venture capitalists and other business support groups. It was important to create a clean and professional logo with a little bit of whimsy. For the logo, I replaced the “G” with a stylized goose to play on the company’s name. Sticking to black and white seemed to be the most impactful. When designing the business card, I incorporated a background pattern made out of the logo’s goose to give it a little more visual texture.